Introduction

Trade is almost as old as the world itself. Over time, it has changed in form, initially taking place through barter, when the commercial aspect was not very developed. Nevertheless, this system laid the foundations of modern trade with the creation of currency. Furthermore, one of the most notable effects of the development and expansion of new communication technologies is the widespread creation of mass audiences through the internet. This has enabled the emergence of income-generating activities for many young people and has given rise to a new form of trade: selling through live streaming. Today, it is possible to sell without going to the market and without owning a physical shop or store.

Market Expansion and Access to more Customers

Social media are no longer used solely to build social connections but also to sell products, particularly through live streams (live online video and audio broadcasts). The internet never sleeps, which is a major advantage for those who sell on social media. Indeed, there are no limitations in time or space: sellers can operate from home and at any hour. The only constraints are fatigue and the absence of an audience. Sellers who use live streaming can reach an international audience, with the main challenges being the ability to convince viewers through effective sales discourse and to ensure product delivery.

Window Shopping without leaving Home for Customers

Thanks to the many live streams available, customers can browse products from the comfort of their sofas, without physical effort. The creativity of sellers deserves recognition, as a wide range of products are sold during live streams: household furniture, kitchen utensils, fashion and hygiene items, local and international food, beverages, and more.

A Foundation for Job Creation and Economic Dynamism

Another advantage of this form of trade is that it has created jobs for young people, particularly sales assistants and delivery workers responsible for transporting purchased goods to customers. Many stay-at-home mothers also take advantage of this opportunity to create income-generating activities, thereby contributing to the reduction of poverty and precariousness within this segment of the population.

Conclusion

Selling has never been easier thanks to the new possibilities offered by the internet and the ingenuity of sellers. This has led to the creation and development of jobs, with a notable impact on the economy. This new form of trade will not replace traditional commerce but rather serves as an alternative purchasing option that complements existing market offerings.