INTRODUCTION 

“Darkness cannot drive out darkness, only light can do that.” This light that must illuminate Africa comes from the leadership of its children. Ethics and morality are values deeply rooted in our traditions. Today, it is imperative to discuss their place in the Burkinabè film industry. 

The Challenges of Burkinabè Cinema 

Burkinabè cinema, once a flagship of Africa, is going through a period of decline, disappointing its pioneers. As expressed by Rasmané OUÉDRAOGO, known as Ladji in the series “Trois hommes un village” and “Trois femmes un village”: “Young directors have spoiled the cinema.” 

It may seem strange to blame directors for the decline. However, this cinema, which claims to be more modern, has evolved in a problematic way. In Africa, the display of sexuality was traditionally taboo, reserved for the context of marriage. Today, success seems to rely on the exploitation of this perversion. This phenomenon has a negative impact on families, causing discomfort when it comes to sharing a screen with suggestive scenes, whether between parents and children or between elders and juniors. Cinema had once strengthened family and social bonds, allowing neighbours to come together to share stories. 

Tradition, Neglected Modernity 

Let’s return to the concept of modernity, which is nothing more than the tradition of another society. In many ways, this glaring modernity is visible in the dressing style of our actors. Outfits, once designed to preserve privacy, now expose intimate parts while covering less suggestive areas. This paradox is evident, and it is a sad realization that these clothing styles tend to become commonplace on our streets. 

Jean-Paul Sartre said, “To reveal is to denounce.” However, those who should denounce are the ones revealing it. This behaviour of our actors is directly related to the decline of our cinema. The younger generations prefer to watch foreign television series, attracted by the mimetic behaviour of our filmmakers. The popularity of telenovelas has thus increased, largely due to the imitation of our artists. This reinforces the notion that “the more you know, the more you appreciate.” 

Ethics at the Heart of Cinema

The responsibility of young filmmakers is clear in this cinematic decline. During castings, many roles are awarded based on the immorality of the actresses, a criterion that compromises the integrity of the industry. This explains why some actresses struggle to find a home, despite the traditional role of building a family. 

To young women aspiring to become actresses, it is essential to understand that their cinematic talent, not their bodies, will determine their success. Each of their actions contributes to preserving or tarnishing their honour. 

A Call to Action 

Decision-makers must become more involved in the artistic sector, especially cinema, which plays an essential role in expressing our culture. Financial and structural support is needed to revitalize our cinema, as advocated by Thomas Sankara: “Our artists will have a free hand.” 

It is time to initiate a reflection on ethics in Burkinabè cinema to restore the morality and integrity that were once the pillars of this industry. Only this change can guarantee a prosperous future for Burkinabè cinema and its contribution to African culture.