Introduction

A marketer heads home after another overwhelming day at work. Surrounded by unfamiliar faces in the elevator, a Eureka moment suddenly pops up. Taking the challenge of getting them to buy the product on sale can be tempting; yet stressful. Left with only sixty seconds before getting to the destination, there is not much to be done. However, it is still too soon to give up. What chances can an elevator pitch give in such a pretty pickle? This is revealed in the following stages. 

Scaffolding Trust

As depicted in the title, many might assume that it is relevant to the elevator. Nevertheless, the elevator pitch is a concise presentation to sell a product, a service, or an idea to another party persuasively. Convincing customers can be a time-consuming process for marketers. However, the luxury of time is not guaranteed here to earn trust. Customers usually look for someone to trust rather than someone professional. Getting customers to put their trust in the marketer, a perfect stranger, necessitates answering an essential question, i.e. what makes customers trust anonymous marketers? Answers may vary to include a concise showcase of competitive sales statistics, a famous trademark developed, a profound achievement in a relevant business, etc. Marketers should spot the undefeatable evidence of their reliability. Here, customers take a leap of faith in the marketer. This opens their mind and heart to the upcoming stage. 

Adopting the PSV Strategy

Here, P stands for “Problem”, S stands for “Solution”, and V stands for “Value”. Successful marketers manage to create the urge to buy their products. The all-of-time successful strategy is to highlight a vivid problem relevant to the product in customers’ daily lives. Then, the product is presented as the solution tackling the issue in the blink of an eye. However, this must be followed by stating what makes the product unique, i.e. value. It must present an asset that is unavailable by any other vendors. This is the answer to the question “What makes your product better than any other one?” Once receiving the perfect answer, customers get ready for the last stage.  

Taking Action

This stage crowns the marathon in which marketers work against the clock. The pleasant question at this moment is “How can we contact you?” This is a tell-tale sign that customers show immense interest in the product and are ready to take action. Therefore, marketers should pick the most convenient communication channel based on customers’ preferences. It is usually a good idea to share more than one medium of communication to suit the majority of customers. Furthermore, customers might be encouraged to share their contact details for future communication. This represents a valuable database of potential customers. 

Conclusion

The elevator pitch can be intimidating; yet rewarding. Earning customers’ trust is the key tool leading to trusting marketers when highlighting the problem relevant to the solution presented, i.e. the product that has a high value in the market. Finally, this encourages customers to contact the vendor for further action.