WHAT IS A ‘SOAP-OPERA’?
A “soap-opera” is a dramatised television series based on real life. The majority of soap-operas are set in a fictional, present-day location and focus on daily life. A characteristic soap-opera plot concerns a community and the social, domestic and personal life of the people in that community.
The soap-opera genre features storylines which often address taboo issues. For instance, soap operas are known for addressing motherhood, sexual relationships, domestic violence and the experience of ill-health.
ARE ‘SOAP-OPERAS’ ENJOYABLE OR EDUCATIONAL?
- Enjoyable:
Soap-operas are both enjoyable and educational. Essentially, soap-operas are televised dramas with recurring characters whom the audience watches as they cope with the everyday difficulties they face. The audience can empathise with these on-screen characters because the problems they face are common in society. Soap-operas can often be melodramatic and exciting which adds to their enjoyability. - Educational:
Soap-operas can also be educational. This genre is unique because it acknowledges the shared experience between the fictional characters and real-life audience. By showing taboo topics on-screen, soap-operas allow their audience to talk about social and personal issues.
For example, the Senegalese soap-opera C’est la Vie created by Keewu (a production company founded by the Réseau Africain d’Education en Santé) is set in a fictional health clinic; this particular soap-opera discusses childbirth, pregnancy and marital relationships. C’est la Vie also focuses on reproductive health, access to contraception and HIV prevention and management.
WHY NOT FILM A DOCUMENTARY SERIES?
Documentaries are a great way of educating and informing a wide range of people – and so are soap-operas.
Soap-operas are simply an entertaining way of formatting educational and informative material. Comedy and tragedy are both included in the soap-opera genre, which means watching soap-operas can be thought-provoking and fun.
Soap-operas often discuss family relationships and include a cast of all ages (from babies to grandparents) so they can bring the whole family together because there’s something for everyone watching.
CASE STUDY:
C’est la Vie, set in the fictional ‘Ratanga’ village, has become very popular and is broadcast on multiple channels. The soap-opera now reaches 100 million viewers and it is known for sparking debates: in Senegal and Togo, the television series and its subject-matters are often debated in town squares after being broadcast.
Photo Credit:Vocal Media
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